Simility Adds Key Executive to Drive Product Growth and Expansion
COMPANY ANNOUNCES VANITA PANDEY AS VICE PRESIDENT OF MARKETING AND PRODUCT STRATEGY
PALO ALTO, CALIF. -JUNE 19, 2018 – Simility, provider of a machine learning powered adaptive fraud prevention solution, today announced Vanita Pandey as Vice President of Marketing and Product Strategy. Pandey is charged with strengthening Simility’s brand worldwide and driving key elements of Simility’s go-to-market strategy. Pandey is the latest high-profile appointment to coincide with Simility’s current state of hyper-growth.
“Simility has emerged as a true leader in the fraud and risk management space with capabilities that are second to none,” said Vanita Pandey, VP, Marketing & Product Strategy, Simility. “I look forward to communicating the product vision to the ecosystem and contributing to the company’s ongoing success and growth.”
Vanita Pandey offers a rich history of success in product strategy, marketing, innovation, management, and analytics for both the cybersecurity and financial payments industries. She most recently served as Vice President of Product Marketing at ThreatMetrix, where she was responsible for the strategic vision and go-to-market for the company’s products and solutions. Prior to ThreatMetrix, Pandey led merchant development and global go-to-market strategies for Visa’s digital products. In her career, Pandey has also held a range of diverse positions at some of the world’s leading financial institutions including Capital One, Standard Chartered Bank and ABN AMRO Bank.
“As Simility’s fraud prevention solution continues to garner interest across multiple verticals worldwide, it is critical that the company has a focused product strategy in place to resonate with the target market,” said Rahul Pangam, co-founder & CEO, Simility. “Vanita’s proven product strategy success in both the cybersecurity and financial services industries will be invaluable to the company as we embark on our next phase of growth.”
Founded in 2014, Simility helps companies prevent fraud and abuse in real time with machine learning, big data analytics and data visualization capabilities. For more information, please visit simility.com.
Simility provides a cloud-based and on-premise fraud detection software solution that combines the power of machine learning and human analysis. Simility’s highly scalable platform protects enterprise clients and SMBs from the most sophisticated types of fraud, and empowers fraud analysts to quickly adapt to fraudsters’ evolving tactics—without having to write code. Built “by fraud fighters for fraud fighters,” the founding team’s combined 27 years of fighting fraud at Google puts them in a uniquely qualified class of fraud detection and prevention experts. Founded in 2014 and headquartered in Palo Alto, Calif., Simility is backed by Accel Partners, Trinity Ventures, and The Valley Fund. For more information, visit simility.com or follow @Simility.
Noe Sacoco for Simility