TO UNCOVER THE FRAUDULENT BEHAVIOR HIDDEN WITHIN THE DATA LAKES
- Write manual rules in plain English within minutes, test their efficacy on your own data, and implement them immediately into your fraud model.
- The manual rule builder provides signals to the machine learning engine, which in turn detects pattern to be implemented back in the manual rule builder, so every facet of Simility’s system augments the others to fight fraud.
- Simility’s state of the art machine learning engine adapts, strengthens and quickly reacts to detect new fraud schemes.
- Easily source, transform and consume unstructured data in any format–such as emails, images, and transactions–and combine it with Simility’s vast repository of known fraudsters.
POWER UP YOUR MANUAL RULE BUILDER
What is fraud analytics? Most fraud models consist of hundreds of manual rules and logic statements that describe behaviors associated with fraud. Traditionally, analysts had to write complex statements or SQL queries to encode these rules. With Simility’s manual rule builder, multiple data transforms are precomputed so anyone can quickly and easily write a simple rule that captures extremely complex logic and test it on your company’s own data. The fraud-fighting power of your rules engine will be in the hands of the people with the most experience and intuition in detecting fraud–your own analysts.
MACHINE LEARNING AT ITS BEST
Simility allows analysts to create signals and manual rules that codify their insights, which are then fed into Simility’s machine learning models. Through big data predictive analytics, your fraud model will evolve based on every decision and rule, continuously enhancing the detection of anomalous patterns. This means your model improves its defenses while you sleep. Simility’s machine learning engine begins with experience from an array of business verticals, then quickly adapts to your unique needs. It detects patterns of fraud before they are perceptible to human analysis or become a problem, keeping you ahead of the fraudsters.
Any piece of data can be useful in detecting fraud and abuse, but not all fraud detection solutions let you import all types of data into your fraud model. Simility accepts unstructured data, so you can programmatically detect patterns in ambiguous pieces of information, such as the tone of an email or the appearance of an image. Your predictive model is built on top of Simility’s foundation of known fraudsters, so you get the advantage of our extensive experience from day one.